
DO I NEED IT?
It’s tempting for companies to rely on misleading impressions and incomplete metrics to assume that their customers are satisfied and will remain loyal.
“80% of companies believe they deliver a 'superior experience' to their customers.
But only 8% of customers agree.”
(Bain & Co. 2005
Survey)
You need Customer Experience Design if:
- You fear commoditization – your products, services, and delivery channels can be matched by competitors and customers may begin to shop primarily on price.
- You want to differentiate a service business – in a long-lasting way.
- You need the clout of a powerful brand but advertising and promotional expenditures are having less effect. You’d like to turn your customers into enthusiastic advocates.
- Any changes you make must last – You need expertise to help identify and effect changes, but don’t want to remain bound to consultants indefinitely.
- With all that, you want a healthier bottom line.
Find out how storyminers can help create raving customers for your business. Contact us at firstcontact@storyminers.com.
