WHITE PAPERS & RESOURCES
Customer Experience Design is a young, constantly evolving discipline. Let us help you understand it better.
HEARD ON THE STREET
Process + People
The study finds that 'process' factors, such as check-in, how passengers board the plane and how baggage is delivered at the destination; and 'people' factors, such as hiring the right people and training and enabling them to be successful, are what differentiate carriers in the eyes of passengers.
storyminers® leads the way in developing new approaches and tailoring proven ones to help our clients succeed. Here are a few articles that represent some of the key thinking – ours and others – on the topic.
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- 7
Smart Questions People Ask About Experience Design (PDF) *
Mike Wittenstein, Chief Experience Officer, storyminers
- What Is Experience Design? (PDF) *
Mike Wittenstein, Chief Experience Officer, storyminers
- Building an Intuitive Enterprise (PDF) *
Adaptive Marketing
Mike Wittenstein, Chief Experience Officer, storyminers
- On Customer Experience (PDF) *
An Agenda for Marketers
Mike Wittenstein, Chief Experience Officer, storyminers
- The Three "Ds" of Customer Experience
Harvard Business School “Working Knowledge”
- The Customer Experience
Fast Company
Find out how storyminers can help create raving customers for your business. Contact us at firstcontact@storyminers.com.
