iPay Technologies is the behind-the-scenes bill payment software company your local community banks and credit unions use to offer you electronic bill payment. Mike Bowers wanted a way for the company to grow comfortably through changing times. Storyminers helped the company to envision the way they work as a system of roles and accountabilities so that ‘who owes what to whom’ would always be clear. On top of a clear context, storyminers helped the company’s Chief People Officer develop an employee welcoming capability (on-boarding) to attract a top-flight exec team from the country’s top financial centers. Mission accomplished.

SOHO HERO is an early and high-growth copy/print/ship franchise that storyminers re-branded from the ground up. Chris Kouloukas wanted a place that felt like Cheers where entrepreneurs could enjoy a reason to get out of their suburban home offices and get some work off their plates. Storyminers started by learning about the company’s customers, the services they needed, then uncovered their unmet needs. A new name, identity, brand story, store design, signage system, collateral materials, web site, selling system, and grass-roots below-the-line marketing program were conceived and implemented. The entire project, and the way the company works internally, was designed around the customer experience so that SOHO HERO could naturally deliver on its brand promise.

eGlobalfares™ offers special airline fares—tthe kind only big companies used to be able to get from big airlines—to travel management companies. Dave Rifkin, wanted to be sure his new brand’s first impression was the best it could be; that his web site offered an experience that was consistent with his brand’s promise; and that it would generate the kind of “buzz” his new-fish-in-a-big-pond company needed.

DIVERSAKORE® is turning the structural steel business on its side—literally. The company’s U-shaped beam innovation lets architects do unheard of yet useful things with their building designs—safely, within code, and for less than the competition. Marc Rahimzadeh, knew that he’d need a brand that could adapt to changing market needs—and a business design to support it. Storyminers helped Marc and his team create a brand that reflected the ground breaking personality of  DIVERSAKORE’s products and the full-service orientation of their business, and then developed the communications strategies and materials to get the brand the notice it deserved.

decisionpoint™ is the name storyminers created for a pair of technology service firms that joined forces in 2006. They needed a new identity, one that would blend two companies into one team and prepare them for a transition from product to solution sales. The name had to be meaningful to their customers and prospects, and offer a compelling way for their ideas, tools, and people to make it through to leaders at larger companies. In the works: supporting communications tools, new customer facing touch points, and tweaked selling systems.

Alternative Apparel is a fashion forward manufacturer and distributor of t-shirts. The kind movie stars wear when they’re out to be seen. Flip open any fashion magazine and you’re sure to see their products. Evan Toporek knew that his brand had to connect better with his customers and that his employees were going to be the ones to do it. Storyminers facilitated Reason for Being sessions so that every member of the team was able to rediscover the brand for themselves—then recommit their energy to the firm. In turn, they energized customers and the channels. The result: Sales are up 50% from last year.

Collins Project Management helps mission-focused non-profits (like hospitals and schools) who don’t have their own real estate or construction departments to balance their budgets and reduce their risks around new buildings and facilities. Experts at problem prevention and issue resolution, the firm needed to introduce new services and scale its employee base. Joe Collins asked storyminers to help them clarify their business context and to help design a new sales/service offering.

Alliance Partners is a commercial real estate consultancy and brokerage. Rodger West envisioned a new kind of real estate deal allowed his clients who needed new custom facilities to put some of the developer’s profits in their own pockets. Storyminers helped him tell his story and make his offer relevant to this clients.

Slingshot helps established companies and entrepreneurs turn their ideas into products that succeed in the marketplace. Sam Zaidspiner wanted to shorten his sales cycle and improve the sales experience, so he called us to audit what his team was doing. Sam took our recommendations and changed the flow of the experience, placed key details where clients could discover them, and tightened up the presentations to be more focused on outcomes. The result: Sales are up four-fold and the employee base has tripled.