Mike is a seasoned marketing/branding/operations/strategy execution veteran with over 20 years of experience at both large and small firms. Focused primarily on service companies, Mike has a long track record at designing and delivering service innovations that help brands become more appealing—and more profitable. Mike has influenced key decisions at Air Canada, Apple, AT&T, Carlson/Wagonlit, CarMax, Delta Air Lines, Diversakore, Goodwill Games, Holiday Inns, IBM, iPay Technologies, Kinko’s, McDonald’s, MCI, SOHO HERO, Southern Company, Turner, US Forest Service, Val-Pak, and Wingate Inns.   A former e-visionary at IBM , Mike introduced then revolutionary ideas which are now, well, common. He also founded GALILEO, one of the nation’s first interactive agencies. Mike earned an MBA in international management from Thunderbird and a BA in foreign languages and cultures from the University of Florida. Mike represented the United States in exchange programs to the former Soviet Union and to Brazil and he speaks four languages.

Alan has over 20 years of deep knowledge and experience in helping organizations unlock and leverage the full potential of their brands. He is a highly-respected branding guru that strives to produce significant bottom-line results for his clients, ranging from Fortune 100 companies to small start-ups.  During his expansive branding career, Alan has pioneered leading-edge branding applications, including “internal branding”, that are now widely practiced.  Alan believes that brands are a promise – a promise that must be kept and delivered day-in and day-out by every employee and through every customer interaction and experience.  He has successfully started and led several highly sought after branding agencies and has organized knowledge exchange groups that validate and share branding best practices.  His branding work has covered many categories including consumer products and services, business-to-business, as well as non-profit organizations.  A few noteworthy clients include Saab, Holiday Inn Worldwide, Visa, Motorola, Karastan Rugs & Carpets, A&E and The History Channel, Wells Fargo, Hewlett-Packard, FMC, PNC Bank, and National Geographic.  Alan has an MA from the Monterey Institute of International Studies and a BA from the University of St. Thomas.  He served as an Intelligence Officer in the US Air Force while stationed at the Pentagon and was detailed to the White House during the Reagan presidency.

Greg is a long-time innovative marketer, strategist, salesman and serial intrapreneur – leading and directing initiatives to help employers and clients grow by identifying, entering and succeeding in new markets—for companies such as Harris Corporation, BellSouth, IBM, AT&T, Verizon, UPS, Boeing, Hertz, Xerox, Macy’s, Cox Enterprises, Tribune Media and Time Warner Cable.  Greg has a proven track record of helping companies make and keep the right promises to the right markets – leading to sustainable competitive advantage and earning powerful, high-velocity brands.  Prior to joining storyminers, Greg was IBM’s Sr. Worldwide Marketing Manager for Healthcare and Life Sciences.   Before accepting the role as Sr. Marketing Manager, Greg was the Practice leader for IBM’s e-business National Practice for Strategy and Change where, along with Mike Wittenstein and team, pioneered the practical and successful application of adaptive enterprise design and execution as a means to enable and accelerate business success at a time when “The Web” and globalization were demanding rapid and dramatic changes to business design and execution.  In summary, Greg can practically apply nearly thirty years of experience on the growth side of business—sales, business development, innovation, Brand and marketing— experience that translates into sustainable in-market success for our clients, and compelling, on-brand experiences for their customers.  Greg received a BS in Physiology in Marine Science from the College of William and Mary in Virginia.

Marcia is an accomplished marketing leader with the vision to develop winning strategies and the depth of knowledge, project management expertise, and energy to implement them. She began her career at Saatchi & Saatchi where, over the course of 13 years, she rose from an entry level position to the role of Executive Vice President, Relationship Marketing.

Recruited to the corporate world to head up marketing for a $180 million division of ARAMARK, Marcia got to flex her B to B muscles and continue to apply on-line and off-line strategies that focused on providing exceptional customer experiences.

Marcia has contributed to the growth and profitability of some of the world’s most prominent brands, including: Allstate, ARAMARK, AutoNation, Blockbuster, Capital One, DuPont, GE Capital, Heinz, IBM, Jabil Circuit, Lenox China, Mexico Tourism, PaineWebber, Starbucks, USA Today, and Xerox.